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COGNIZANT TO ACQUIRE MARKETRX, A LEADING PROVIDER OF LIFE SCIENCES MARKET ANALYTICS


COGNIZANT COMPLETES THE ACQUISITION OF MARKETRX





Corporate Headquarters
marketRx Inc.
1200 U.S. Route 22 East
Bridgewater, NJ 08807
Tel:908-541-0045
Fax:908-541-1595
 
Sales Management & Operations

The industry's most comprehensive sales operations & management suite that provides objective and ROI based strategic and tactical planning, field force effectiveness tracking at district, territory and home office levels, and incentive compensation solutions - in an integrated, seamless offering for leading pharmaceutical companies in broad or specialty markets.



Sales Operations & Management solution benefits:

  • Product-based solution for establishing best practice internal sales force planning capabilities
  • Portfolio and brand based resource planning to enable true ROI-based optimization for any planning horizon
  • Collaborative workflow ensures cross-border coordination on global strategy and local market tactics
  • Field Reporting functionality to analyze sales rep productivity and design appropriate performance metrics
  • Domain knowledge, field experience and process workflows to optimize incentive compensation planning
  • Advanced algorithms and analytics for rapid "what-if" analyses to drive faster and accurate strategic decision making
  • Industry expertise to evaluate M&A in-licensing and out-licensing decisions including analysis of strategic and tactical issues

marketRx sales opertions & management suite provides a powerful web-based collaborative framework, leveraging sophisticated promotional response modeling, to perform ROI or objective driven strategic and tactical sales planning, analyses and tracking

 

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