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COGNIZANT TO ACQUIRE MARKETRX, A LEADING PROVIDER OF LIFE SCIENCES MARKET ANALYTICS


COGNIZANT COMPLETES THE ACQUISITION OF MARKETRX





Corporate Headquarters
marketRx Inc.
1200 U.S. Route 22 East
Bridgewater, NJ 08807
Tel:908-541-0045
Fax:908-541-1595
 
Turn-key SFE solution for Specialty and Biotech firms

Turn-key solution for Specialty pharmaceutical and Biotech firms

As a Specialty/Biotech firm, you are focused on finding the right molecules, creating the next blockbuster drug and getting it approved through FDA. You don't want to spend unnecessary time and effort on the other essential requirements such as creating an efficient and productive sales force, relationships with physicians, the right marketing message, the optimal call plans for your sales force and doing all the necessary market research. Even though these activities are almost as important as creating the drug itself, we can help you focus your energy and resources on the primary task of creating the drug while we perform all the other activities for you.

Our domain expertise, in-depth industry knowledge, and experience in helping pharmaceutical companies through such issues have made us a leader in creating effective sales and marketing initiatives. We provide global solutions in sales and marketing tracking, analysis and planning as well as fast-turnaround market research.

Our turn-key approach to creating sales and marketing solution for you means that you don't have to worry about creating sales and marketing programs and monitoring their success. We will help you in all the following initiatives:

  • Create the right sales force size, structure and detailed call plans for your sales force
  • Create marketing programs and track and analyze their performance across multiple channels
  • Instill common KPIs and metrics to enable tracking and planning across brands and geographies
  • Perform strategic planning, resource optimization and market driven forecasting
  • Perform analysis on a wide variety of data to determine the effectiveness of sales and marketing
  • Restore visibility for sales and marketing executives facilitating rapid action and strategy deployment
  • Enable ROI driven multichannel planning of promotional activities
  • Characterize and improve physician access and relationships
  • Perform high quality, rapid-turnaround market research across the drug lifecycle to answer critical sales and marketing questions

 












































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