Territory Allocation Planning
In today's pharmaceutical companies, new technologies and pressure to maintain an efficient bottom-line create a need to manage field salespeople more efficiently. According to Sales and Marketing management study:

Eighty percent of companies in the United States have imbalanced sales territory alignment.

Current Challenges
Most of the pharmaceutical companies face the challenge of getting all the required data on various territories, skills and capabilities of its sales people with respect to its product-portfolios. Even when they have this data, they lack the sophisticated analytical tools to analyze this humongous data, and understand the impact of adding/reducing number of sales reps. in a particular region.

marketRx Offering
Through our domain expertise and in-depth knowledge of these issues and their importance, we have developed services that will help pharmaceutical companies across the entire territory allocation process. We have developed sophisticated and flexible models that allow you to put in the real-life constraints such as travel time, and balancing workload. Our models can be used to analyze various "what-if" scenarios helping you create the optimal and most productive allocation plans. Our user-friendly reports let you view all the information at the highest level or you can drill-down to the territory level details.

Key benefits of our offerings include:

• Sophisticated models to perform complex analyses and create scenarios
• User-friendly reports to help you get a "big-picture" and change strategies accordingly
• Scalable solution that goes from aligning a few reps to a few hundred reps
• Understanding of the issues and challenges involved helps us create solutions based on company-specific constraints
• Optimal allocation helps reduce the sales cost and increase productivity of the sales reps for your company
• Faster implementation results in faster return on your investment and less uncertainty among the reps undergoing these changes

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