|
In
today’s competitive environment, forecasting is an essential skill that companies need, to stay ahead of their competitors. Its is not only important to estimate which market to enter, when to enter & whom to target but also your products present performance, its promotion response and future growth opportunities.
Given the challenges
involved, choosing the right forecasting tools and methods can be
really tricky situation. Thus as a product manager, it becomes
crucial for you to have a fact based solution that not only helps
you understand the market dynamics but also assess market potential,
physician attitude & promotion responses along the complete
product lifecycle to realize your products full potential.
marketRx enables you to make right forecast based on hard facts unlike traditional methods which are generally based on estimates and opinions. Our solutions provide you the control to minimize any divergence between your forecasts and the business plan. Forecasting errors can create havoc for the company in terms of market share and financial loss. Effective forecasting helps to
- Maximize resource utilization
- Identify key focus areas for the future
- Drive better financial decisions
- Identify the marketing programs
needed
Our solution follows a rigorous bottom up approach that facilitates accurate forecasting all along the product lifecycle, overlaying environmental factors for informed business planning and tactical implementation.
Key features that differentiate our solution are:
marketRx understands the importance of key market drivers and follows bottom-Up approach to derive actionable forecasts along the brand lifecycle
Forecasting along the
brand lifecycle
 - Epidemiological model to assess the right market size and potential enabling appropriate investment plans
- Flow based model enables you to understand not just the physician attitude & market drivers but also aids in understanding interdependencies to map market opportunities
- Scenario based model that can include all factors in mature stage – Overlay
non-causal models for accuracy & ROI optimization
iOptima™, our integrated promotion-response and forecasting tool forms an integral part of
this solution that integrates multiple data sources to support tactical and
strategic decision making.
At marketRx, we believe that rigorous analytics and a predictive ROI should be part of every forecasting decision you make. marketRx’s integrated forecasting solution lets you achieve the most out of your limited resources and aligns forecasting with your business plans accurately.
 Click here to download PDF version
 Click here to contact us
|
© 2012 Cognizant. All rights reserved.
