Tracking the changes in attitude and perception in your market, over time is a very powerful piece of intelligence. Creating your own audit panel can provide you advantages over one time custom or syndicated research such as:

• Ability to define the right panel that matches your market today or what it is likely to be in the future
• Ability to conduct longitudinal studies including gathering of patient records, a valuable tool in specialty markets or in making strategic brand decisions
• Ability to study key segments of interest with the desired representation

Using marketRx's iResearch™ platform and our expertise in managing and retaining panels, we can help you in making both strategic and tactical decision for your key brands. Drawing upon a long lineage of analytical modeling and targeting, marketRx can help you reach just the right group of customers to monitor your brand's promotion and all other promotion that is reaching your core audience. Also, since we have the ability to integrate our research findings into our other sales and marketing products as well as data sources, the information that you learn today becomes immediately actionable.

Being a product enabled company we often provide our customers with tools that enable them to continue t o leverage the research data far beyond the research project itself.

You can also enjoy the benefit of seeing your results in real-time through our iTrak™ tool. iTrak™ gives you 24/7 access to your market research, on the web, in formats that work for you. Run cross tabs, or graphs, or drill into this data farther…it's all possible through this powerful tool. And, you have the ability to pull the information into programs like Power Point and Microsoft Word .