As a manager of operations in a large healthcare company, your job has gotten complex in the past few years. When there was one or two sales forces to work with, the allocation of effort was a pretty straightforward task. Not anymore! Now you are required to manage 5, 6 even 10 sales forces, and that is only the beginning! How do you begin to take into account the other promotional tactics that are occurring, and measure their impact on your share-of-voice (SOV) needs with your customers? All of this and more can be answered when you begin working with marketRx.