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COGNIZANT TO ACQUIRE MARKETRX, A LEADING PROVIDER OF LIFE SCIENCES MARKET ANALYTICS


COGNIZANT COMPLETES THE ACQUISITION OF MARKETRX





Corporate Headquarters
marketRx Inc.
1200 U.S. Route 22 East
Bridgewater, NJ 08807
Tel:908-541-0045
Fax:908-541-1595
 
Sales Force Strategy

No one gave you a crystal ball when you took a position in sales force operations, but you are required to know what is going to happen with ALL of your sales forces and ALL of your brands. The ability to forecast these needs accurately, four and five years out, just got a great deal more precise through marketRx's iFolio™ product. iFolio™ was created with the sales operations manager in mind.

iFolio™ is the cutting edge resource and portfolio optimization tool from marketRx. Based upon markeRx's world class analytical modeling, iFolio™ gives you the ability to "juggle" resources, effort, products and channels like never before. Because of newly developed technology at marketRx, you no longer have to look at your world in one-year chunks, you can look at it realistically, by the month. And, did we mention, you can do this all from your own desktop through our Web enabled tool? Even better, because we built all of our tools to work together seamlessly, you will now be able to tie your strategic AND your tactical plans together. With the new kid in town, it looks like strategic planning just got a lot more manageable...that's marketRx, we're here to help.



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