Over 60 percent of the US population receives healthcare services either through state-administered Medicaid programs or from private managed care organizations. Thus, as a pharmaceutical marketer, it becomes a competitive necessity to effectively align product strategy with managed care influences, irrespective of the fact that you are launching a new product or repositioning an in-line product.
marketRx, has in-depth understanding of the US healthcare market and expertise in providing targeted product marketing solutions to leading pharmaceutical companies. Our solutions enable you to plan and implement managed care specific strategies to improve overall performance of your product portfolio. Our analytics based insights assists you in making trade-off decisions between discounting and various formulary status.
One of the major challenges that a pharma company faces is to align product and promotion plan with the managed care reality in the field along the product lifecycle. For example, developing long term relationships at the beginning of a launch may not be appropriate for brands seeking quick uptake for managed care recognition.
Our range of solutions leverages managed care audit data; current plan contract data and information on competitive formulary placement status to provide analyses and actionable recommendations for all national, regional and local level marketing programs.
marketRx also recognizes that the impact of managed care should be accounted for in the sales planning process and that a regional approach is required to tackle the issues involved. At the tactical level, the key steps involved are:
Analyze historical managed care influence and build promotion response models
Use Managed Care Overlay Analysis for making changes to the call plan
Assess physician level impact of recent plan wins to calculate the changes required
Key Benefits
marketRx provides you an actionable managed care strategy to help you:
Enter managed care discussions with fact based decision-support
Better leverage your managed care influence in the field
Take field action on recent Managed Care wins
Better understand the interaction of managed care with promotion at regional and local level
Assess and Prepare for the impact of Medicare Part D
Considering that managed care will continue to play a significant role in the US, it becomes imperative to understand the impact of managed care influences and incorporate it in product management strategies.
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