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To be successful in today's competitive pharma industry, it is imperative for the companies to not only have a quantitative summary of the market, but to also investigate the features of a market through in-depth research that explores its background and context for decision making. Overcoming the dynamic nature of market incidence becomes essential in order to support fact-based objective and timely decisions on critical sales and marketing issues.
Qualitative market research is a significant, exploratory and developmental tool that facilitates identification of the range of buyer attitudes and beliefs, not just the measurement of incidence, project, or forecast quantity. As a pharma marketer it's critical for you to effectively measure & analyze prescribers, patients, organizational buyers and market trends data for profitability and long-term success.
marketRx, with its vast experience and expertise in conducting global market research studies for pharmaceutical and biotech companies, offers full range of qualitative research studies for improving your brand performance. We support you by providing valued guidance and in-depth exposure with fast turn around time and high degree of accuracy.
Clients leverage our in-depth domain expertise & direct access to industry key opinion leaders to enhance and guide their feasibility studies, product development cycles, marketing programs, and feedback loops.
Our research methodology:
We conduct focus groups, in-depth interviews, one-on-one interviews & telephone interviews for qualitative market research projects. Our research methodology enlists doctors from around the world to participate in client-directed customized studies and discussions anytime, achieving high-quality, qualitative research in less time, with more control, while drawing from a larger, more diverse pool of physicians.
In addition marketRx works with pharmaceutical companies to help identify areas within their sales force that needs assistance in fact based decision making like-
Mostly, the purpose of qualitative studies is to find the physician attitudes and prescribing behaviors; prevalence, diagnosis, treatment and compliance rate; consumer profiling; consumer experience, perceptions, expectations and knowledge; market landscape and patient flows; market needs assessment and physicians capabilities; and unmet patient needs.
Typically, our qualitative research offerings help you do better in following areas: - Positioning
- Sales Aid testing/ Message Testing
- Discovery/Exploration/New product research
- Pre and Post Launch Analysis
- Sample Packaging
- Branding and Naming Research
- Pricing
In addition marketRx works with pharmaceutical companies to help identify areas within their sales force that needs assistance in fact based decision making like-
- Company mergers
- Territory re-alignments
- Downsizing
- Compensation structures
- Representative perceptions
Many of our qualitative projects are pre-cursors to quantitative projects giving us an edge in have broader understanding of the total picture. marketRx has been quite successful in tying up the loose ends discovered during quantitative surveys by engaging some additional qualitative work wherever needed.
Analysis and reporting
marketRx combines deep knowledge of modeling and statistics with understanding of the domain business issues to design a survey and analysis to provide data driven insights and recommendations. We provide online reporting for all our surveys, along with an array of reporting options that include PowerPoint presentations, incorporation of study results into analytical dashboards and Excel-based simulators. Our qualified and experienced teams handle all aspects of a market research project, working as a strong team in collaboration with you. We work in sync with experienced moderators for our International projects who mostly take a lead role to manage the projects and provide only the best results for you.
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