One of the most important issue Product Managers face today is to accurately track how the products are being perceived and used. marketRx brings to the table its expertise in conducting multi-regional, multi-modal, multi-lingual ATU/AAU studies. These studies capture the following key parameters:
Awareness (aided and unaided)
Attitude or Opinions
Product attribute ratings
Brand equity and usage
Similarities and differences among practitioners and referrers
Physicians' treatment philosophies
Prescribing behaviors
From designing and programming of survey instruments to data collection to final analysis and reporting, our experienced people follow a defined and mature process with thorough quality checks at various stages of the study to deliver actionable results.
marketRx not only excels in conducting these comprehensive studies thorough analysis and reporting but also adds value by going a step further, such as:
Suggesting future course of action
Stating reasons for certain level of awareness
Identifying implications for different scenarios
Leveraging experience and longitudinal information to link attitudinal and behavioral metrics, a technique that can be critical in determining brand strategy for new products or products facing a changing marketplace
Some examples of such studies we have conducted so far for the top pharmaceutical companies are:
HIV therapy message recall
Quarterly messaging effectiveness of rep visits and trial result presentations at conferences
Includes patient data and has created one of the largest patient record databases in the area
Promotion effectiveness and planning in Oncology
ATU and message recall for a pre-launch product including dashboard
Bi-weekly study that leveraged recruitment skills in a challenging area like Oncology
Multi-National ATU and Therapy Launch Tracking Panel
US + Major Europe panel created to track launch of new therapy amongst specialists with weekly ATU studies and monthly capture of patient records for detailed therapy analyses in Infectious Diseases area
Awareness Tracking Study
Panel of over 1,300 targeted physicians to monitor and track a cardiovascular product, recent study/research awareness and intended usage.
Multi-Country Attitude Awareness & Usage
8 countries (US, Europe, South America) local language study in cardiovascular arena
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Quarterly messaging effectiveness of rep visits and trial result presentations at conferences
