Physician Profiling

In order to make a product successful and profitable, it is very important to reach the right target customers in the right market segment. To make it possible, it is paramount for them to understand the attitudes and perceptions of the physicians as well as the economic benefit of targeting them. Translating these insights in an actionable segmentation and targeting strategy is a precursor to developing effective value propositions, organizational sales processes and sales force structuring.

marketRx's unique integrated physician profiling solution provides actionable insights into physician's attitudes and behavior to help you reach customers with focused marketing efforts and quantify the economic potential of each target group.

Physician profiling is a key analytical method that compares physician practice patterns across various quality of care dimensions (process and clinical outcomes). Efficient physician profiling decisions are built on sound customer intelligence and on processes that harness that intelligence. marketRx combines expertise in advanced marketing analytics methodologies with extensive experience in strategy and execution to provide fact based support to sales and marketing strategies.

marketRx Offering

marketRx's robust physician profiling solution uses advanced analytics and a structured approach to help you profile physicians in terms of attitudes, behavior and demographics.

iProfiler™, our web-based solution gathers and reconciles unbiased sales data, rep field knowledge and client research field intelligence to create accurate understanding of attitudinal and perceptual information. It also allows you to calculate the market potential, value of each physician for effective and focused strategies. Our solution can also help you generate a tailored list of target customers for optimizing ROI on your marketing efforts.

marketRx Approach

Our physician profiling solution follows an integrated approach to combine secondary and primary data for delivering actionable insights not only in data rich markets, but also in markets with poor secondary data availability.

We use a predictive behavioral model that classifies the universe of physicians based on their attitudinal and behavioral attributes. We also incorporate the attitudinal data from field executives and subsequent market research to augment the accuracy of physician profiles.