Promotion management is a continual process that requires a delicate balance between understanding the impact of what has already happened and anticipating the impact of what is to come. The elements required to successfully maintain this balance include assessing the true influence of market factors on prescriber behavior, optimizing the marketing mix and improving the field force's delivery of promotional materials.

Earlier, pharma marketers had to concern themselves with a few obvious challenges like effectively delivering promotional messages & product sampling but today, with increased competition, they must overcome challenges on many fronts. The solution of these challenges is no longer one or two magic bullets, but rather a comprehensive approach that is based on hard evidence of what works and what doesn't and leverages that knowledge in powerful, fully integrated promotion strategies and tactics.

With declining budgets and mounting pressure to deliver higher ROI, it is extremely critical for them to break through the clutter by bringing better information and more sophisticated analytics to support the full array of promotional questions and opportunities.

marketRx, with its innovative Market Event Analysis solution has made it possible to apply precision and greater analytical rigor to promotion management, leveraging integrated analytical tools, physician level prescribing data and promotional history with market research based intelligence to infuse "factual data" into your strategies to enable the continual adjustments.

The analytical models are calibrated with reference database of market models, based on our experience with several hundred brands to provide insights into the true impact of upcoming market events on your brand.

iOptima™, our integrated analytical tool leverages monthly variability in data and adjusts historical response models for future market events to help you optimize resource allocation in the expected market environment.

Benefits of partnering with us:

Analytical time series modeling to determine the optimum size and time of promotions Granular models that can provide accuracy and greater precision in understanding the impact and structure of market events Adjusts historical response model for future market events enabling you to optimally allocate resources in the expected market environment Capable of incorporating primary research insights with database of reference models for timely market event adjustments An integrated toolset that preserves and facilitates tactical planning based on strategy

Click here to view the Market Event Analysis Flash Presentation