marketRx provides a comprehensive service to help improve marketing effectiveness across all channels. It is a solution that helps an organization build the brand, realize the ROI for their marketing budget and help understand the effectiveness of each channel

Current Marketing Challenges across channels
Today's pharmaceutical companies are struggling to understand the impact of their promotional plans, their marketing dollars across different medias and channels. Most of the companies understand that they need an integrated plan covering all the channels throughout their product lifecycle. However, what they still need help is with: HOW? How should they get the most out of these dollars spent across all the channels, how should they do their resource allocation, how should they prioritize various channels, and how should they ensure that right customers are targeted through the right media.

Most of the companies end up looking at the past marketing plan and making minor modifications to it based on the past success rates.

marketRx Services
Through extensive domain knowledge, brand management expertise and access to proprietary state-of-the-art analytical tools, marketRx can help pharmaceutical companies through their integrated brand planning. Treating brand planning as a science, analyzing each process and each channel for their effectiveness, performing ROI analysis for each media, doing "what-if" analysis for inclusion/exclusion/prioritization of each channel, analyzing push versus pull strategies, forms the core of our offerings. To create the optimal marketing mix, we take into consideration the Rx data, promotion data, channel, segment and brand characteristics and create the optimal marketing mix.

Our integrated brand plans contain all the details required to execute the plan. For instance, our Integrated Plan to target physicians would provide a single source of all planned physician activity including:

• Physician name and demographic information
• Optimal number of details
• Optimal levels of marketing activities by channel
• Execution framework to identify recruitment and delivery responsibility