Today, one of the major challenges faced by growing bio-pharma companies is the availability of reliable, comprehensive and cost-effective analytical data management solution. Similarly, for big pharmaceutical companies, data overload issues coupled with the inability to effectively leverage the data from their enterprise or existing business intelligence systems, becomes a big hurdle. In both situations, the ability to quickly gather market intelligence and brand performance information in order to support fact-based, objective and timely decisions on critical sales and marketing issues remains a daunting task.

In order to overcome this challenge, it is very important for the companies to have an integrated repository of relevant sales performance and brand tracking data to ensure high returns on their product management efforts. Not only that, field decisions can be made quickly only if you are able to carry out fast turnaround analyses and view desired reports. marketRx offers complete data management, field reporting and ad-hoc analyses solution to help you in achieving your strategic and tactical objectives effectively.

Thus, it's crucial for you to have right data management resources, which can support your strategic and tactical objectives efficiently and help you:

• Make better business decisions using more complete, accurate and timely data from multiple sources
• Establish a single and comprehensive customer view from all the data sources available
• Enhance accuracy of your market segmentation with a correct unified view of customers in order to identify and segment customers
• Deploy a robust data management system by setting up an analytical data warehouse
• Provide integrated, reliable data for better targeting, analysis and reporting
• Improve data consistency across systems, processes and organizations

marketRx's Data Management solution enables you to get a unified view of your customers, provides standard as well as ad-hoc reporting capabilities, and enables you to perform advanced analyses on your data.

Our structured approach for building the data warehouse, coupled with strong project management at every stage enables accurate and faster implementation.

Our Process

At marketRx we ensure that our customers are provided with a customized, scalable and robust solution for all their data management needs leveraging our in-depth domain experience with advanced capabilities in data management and analytics.

Case Study Example:Pre-launch Data Analyses, Tracking and Reporting

Objectives The client wanted to launch a new product in a highly competitive market. The key challenge for them was lack of single data management system to track KPI and visibility in promotion, perception and behavioral areas. The client didn't have an in-house capability of comparing performance against competition. Key Points marketRx performed  marketRx's qualified project team started with architecting an effective data management system after feasibility study  Key metrics were identified and reports defining actionable recommendations were prepared  Lastly, primary and secondary data from different sources was effectively integrated as per the defined process and using relevant tools Key Outcomes Client was able to derive the following benefits:  Web-based dashboard for tracking, analysis and reporting  Integration and analysis across disparate data sources  Email delivery of key insights to senior management  Real time access to sales rep detailing, competitive intelligence and customized reports

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