marketRx combines in-depth domain expertise, sophisticated analytics and world-class technology to deliver measurable and actionable results that significantly improve the performance of brand portfolios and pharmaceutical sales forces. We provide global solutions in sales and marketing tracking, analysis and planning as well as fast-turnaround market research. Our web-based solutions provide a collaborative environment, enabling our global customers to execute efficient and focused sales and marketing programs. Our unique tools and methodologies align tactics with strategy; facilitating faster and more transparent implementation of optimal strategies.

Customers leverage our solutions and services to:

• Characterize and enhance their sales and marketing processes
• Instill common KPIs and metrics to enable tracking and planning across brands and geographies
• Perform strategic and tactical planning, resource optimization and market driven forecasting
• Perform analysis on a wide variety of data to determine the effectiveness of sales and marketing
• Restore visibility for sales and marketing executives, facilitating rapid action and strategy deployment
• Enable ROI driven multi-channel planning of promotional activities
• Characterize and improve physician access and relationships
• Perform high quality, rapid-turnaround market research across the drug lifecycle to answer critical sales and marketing questions
• Perform end to end commercialization of brands in specialty pharmaceutical