My Home >Products > iTrak Tuesday, November 18, 2008  

Login ID

Password

Remember my Login
Forgot Password

Sign up and request more information.




COGNIZANT TO ACQUIRE MARKETRX, A LEADING PROVIDER OF LIFE SCIENCES MARKET ANALYTICS


COGNIZANT COMPLETES THE ACQUISITION OF MARKETRX





Corporate Headquarters
marketRx Inc.
1200 U.S. Route 22 East
Bridgewater, NJ 08807
Tel:908-541-0045
Fax:908-541-1595
 

Accelerate product performance by providing a platform to integrate, track and display all key performance indicators (KPIs):

  • Attitudes
  • Behavior
  • Patient Dynamics
  • Promotion Response
in a proactive manner enabling users to make timely and critical sales and marketing decisions.

Applications
iTrak™ is a very powerful tool to:

  • Track promotion response, perception & attitude data regarding your product portfolio
  • Track sales share of your products across different regions, enabling you to update your marketing strategy
  • View the summary of market realities in one place to speed up the decision making process
  • It is an extremely useful tool to disseminate business information rapidly to the decision makers



iTrak™ Advantages:

  • Analyze promotional activity using a variety of segmentation criteria, so that you can identify specifically where programs are effective
  • iTrak™ can display data from a wide variety of sources giving you a single, comprehensive view of all of your promotional and sales channels
  • Real-time access to data allows you to uncover key product trends and dynamics as they occur, putting you ahead of the competition
  • Web-based application allows instant delivery of your choice of thousands of reports and charts


 

 

Product Marketing Sales Force Operations Market Research
© 2000-2008 marketRx, Inc. All rights reserved.