iProfiler™ is a web-based tool to:

• Tap into the wealth of knowledge that is your sales team and in return provide more accurate optimization and targeting
• Use customer data management tools to take data from SFA systems, apply data cleaning & management processes and migrate clean data to iProfiler™. This will-
  - Solve data inconsistency problems (clear message to field force)
  - Build better customer profiles
  - Refine segmentation and targeting
• Deliver call plans to field and collaboratively refine the call plan for improved targeting

Applications
iProfiler™ is a powerful web-based tool to:

• Aggregate field intelligence for better customer data management, valuation and segmentation
• Collect intelligence to enrich the existing call plans, thereby improving targeting and increasing sales rep productivity
• Provide comprehensive overview of the customer in data poor environments such as international regions or hospitals
• Create a targeting strategy that optimizes your marketing spend

iProfiler™ Advantages:

• Gather necessary data & intelligence to provide your sales teams with actionable messaging
  
• Ability to integrate with call planning engines such that field sales teams can access and modify call plans and ultimately execute on these call plans
  
• Scalable software solution to provide consistent view of customer in international affiliates or data poor environments such as hospitals
  
• Combine with third party data to create multifaceted physician or institution profile