iOptima™ is a web-based platform to:

• Apply advanced analytical modeling to sales and marketing decisions such as how should I react to my competitor's launch
  
• Generate sales forecasting under various planned or optimal detailing assignments
  
• Determine the required resources to achieve your sales targets
• Calculate a full physician-level promotion response dynamics model that allows you to understand and react to differing physician behavior


• Determine the optimal targeting strategy and the resulting ROI

Tackles complex problems

• Sales forecasting under various planned or optimal detailing assignments
• Captures market events such as a patent expiration or a competitive launch
• Measures sensitivity to parameters and assumptions on business events
• Determines optimal target list size and calculation of expected ROI to various market segments
• Performs gap analyses
• Provides analyses of seasonal products and calculation of timing of "ramp-up" and "ramp-down"
• Models brands that do not have good data or have sparse data, such as launch or non-US products

iOptima™ Advantages:

• Time series-based modeling provides accurate measurement of trends and market dynamics
  
• Can work with all levels of data from physician-level to just concentration curve
  
• Calculation of optimal promotional strategy allows you to identify weakness and streamline your marketing budget. It also allows you to quickly understand the impact of market events or promotional changes