iForce^® is a powerful, web-based analytical tool to:

• Create a true ROI-based call plan that ranks all calls based on profitability, giving each representative the power to dynamically re-allocate their priorities
• Create a call plan based solely on business rules and requirements. It is also possible to generate call plans that incorporate both rule-based & ROI-based allocation within one plan
  
• Provide instant access to online reports, including national, regional, district and territory level detailing summaries
  
• Optimize all territories simultaneously, correctly accounting for multiple offices and physician access limits
  

Applications
iForce^® is a flexible tool to:

• Create optimal call plans based on profitability maximization as well as business constraints, resulting in increased ROI as well as increased productivity of the sales reps
• Rapidly create multiple call planning scenarios, and then select the one that best matches your business needs and goals
• Easily create, analyze and view your scenarios from any location with Internet access. Instantly deliver your solutions to head office or the field force

iForce^® Advantages:

• Modular, graphical-user interface allows sales management to quickly experiment with different product line-ups and business constraints
  
• marketRx-hosted optimization engine and modular, graphical-user interface allows sales management to quickly experiment with different product line-ups and business constraints
  
• iForce^® is based on the same optimization engine as iFolio^® and both are driven from the same set of assumptions, constraints and physician-level response dynamics, thereby tightly integrating your tactical and strategic plans