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iFolio® is an analytical tool to:
- Compute the optimal sales force size and structure based on your business goals and constraints
- Determine realistic product forecasts based on the real-life resource constraints and overlap between products
- Align the sales force size and structure with portfolio objectives
Applications
iFolio® is a flexible tool to:
- Create optimal sales force sizes for your business by experimenting with various scenarios before finalizing the one that meets your needs
- Create sales force structures to adjust for market events such as competitive product launch
- Provide ongoing strategic decision support to objectively evaluate strategic choices for brands and sales forces
- Evaluate M&A (strategic impact of merging portfolios)
- Evaluate the impact of in-licensing and out-licensing
It is an invaluable tool for disseminating business information rapidly to the decision makers.
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iFolio® Advantages:
- A powerful optimization engine and modular, graphical-user interface allows the user to quickly experiment with different sales force sizes and configurations.
- Web-based software allows instant collaboration and scenario building from anywhere in the world.
- Easily capture your "real-world" business rules to produce strategic plans that are consistent with your tactical goals and constraints
- Instant access to online reports, including financial forecasts, detailed analyses and comparison reports across scenarios
- A flexible software solution designed to address your needs, it can be implemented:
- In-house, providing instant access to scenarios and results, or
- As a product-based service backed by marketRx's experienced professional services staff
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