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Top talent meets the new wave.
Gurgaon, India and Bridgewater, NJ -- June 23th, 2003 "One-to-One Marketing" has been the dream of every marketing manager. However, resource constraints and limited marketing budgets have forced marketers to attract customers by dividing them into a handful of segments.
"In the competitive world of pharmaceuticals and biotechnology it is not enough anymore to plan your sales and marketing based on coarse segmentation", says Jaswinder Chadha, CEO of marketRx.
Thus far, Indian intellectual power has fuelled the growth of IT infrastructure worldwide. IT development houses and BPO companies have helped global 5000 companies attack the cost side of their income statement.
The time is ripe for the Indian talent base to address the more complex and challenging task of growing the top line for the global enterprise.
Chadha's company marketRx is helping the top pharmaceutical companies rethink their marketing and sales strategies and tactics with a new proprietary analytical framework. marketRx today works with 70% of the top 20 pharmaceutical companies in the United States.
"We have applied advanced analytics to understand and model the behavior of the customer. Coupled with a team that has great depth in pharmaceutical sales and marketing planning, we help pharmaceutical companies understand the effectiveness of their campaigns. Our tools ensure that every promotional dollar spent goes to sales calls and campaigns that bring about the maximum gain in revenue", says Chadha.
For Chadha, sales and marketing effectiveness is not just his product; it is a way of life too. While companies have been buckling under the economic downturn, marketRx has grown a whopping 200%. With an investment of only $5 million, the company has been profitable for two years.
"The response to setting up operations in India has been phenomenal. Once we explain to future employees what we are doing, they become extremely excited by the strategic and meaningful nature of our work", says Subinder Khurana, country manager for India operations at marketRx. A successful global entrepreneur and venture capitalist himself, Subinder is a visionary who sees the future of advanced analytics himself. India has a lot of top talent in this area and marketRx has found the right opportunity to leverage the education and experience of this talent pool.
Adds Subinder; "Multinational corporations spend 10 times as much on marketing as they do on IT. We believe we are taking the lead in opening this market. Top talent in India will gravitate to this exciting and challenging area."
About
marketRx
marketRx combines analytics, market research and technology to provide solutions that enable our customers at global pharmaceutical and biotechnology companies to improve the effectiveness of their sales and marketing initiatives.
Our business delivery model combines extensive industry knowledge with global online market research and analytical expertise to deliver actionable solutions in sales force strategy, tactical planning, targeting, brand management, quick-turnaround market research, segmentation, forecasting, sales and marketing metrics, brand tracking and interactive marketing. Our technology enabled solutions also enable our customers to build internal capabilities by leveraging our R&D focus.
With 19 out of the top-20 global pharmaceutical companies as customers and work in over 20 different countries, marketRx® is the leading provider of integrated sales and marketing effectiveness solutions.
Contact Information
Name: Pramod Murthy
Telephone:(91)(124)5083505
Contact:
Vikas Vats
marketRx, Inc.
marketing@marketrx.com
908-541-0045
Press releases
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© 2000-2010 marketRx, Inc. All rights reserved.
