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COGNIZANT TO ACQUIRE MARKETRX, A LEADING PROVIDER OF LIFE SCIENCES MARKET ANALYTICS


COGNIZANT COMPLETES THE ACQUISITION OF MARKETRX





Corporate Headquarters
marketRx Inc.
1200 U.S. Route 22 East
Bridgewater, NJ 08807
Tel:908-541-0045
Fax:908-541-1595
 
marketRx announces Scottsdale, AZ location

June 6th, 2005, Scottsdale, AZ - marketRx, the leading provider of sales and marketing effectiveness solutions to the pharmaceutical industry announced the opening of its Scottsdale, AZ office today.

"We already have several extremely close partnerships with customers in the biotechnology and specialty pharmaceutical industry on the west coast. The Scottsdale / Greater Phoenix location provides us with easy access to established and emerging bio-pharmaceutical industry hubs in northern and southern California, Texas, Arizona, Colorado and Washington. In addition, this area also provides access to top-class pharmaceutical and healthcare analytic and consulting talent", said Jassi Chadha, marketRx President and CEO.

Patrick Brundage, Vice President, will head the Scottsdale office for marketRx. Patrick has been instrumental in developing marketRx practice areas in biotechnology, specialty pharma and oncology areas, as well as leading marketRx's western and international expansion. Under his leadership, marketRx has delivered a broad range of commercialization solutions to global pharmaceutical customers on both a turnkey and consulting basis.

"Our web-based analytic software tools and integrated consulting services foster fact-based sales and marketing planning. Our customers have recognized our unique ability to add structured, financially-driven tools to their entire commercialization and promotion planning process," Patrick said during a reception to mark the inauguration of the office. "Our new office and expanding professional services staff demonstrates our continued commitment to customers in the broader western region. In addition, we hope to contribute to the growth of Arizona's presence in the biopharmaceutical arena."


About marketRx

marketRx combines analytics, market research and technology to provide solutions that enable our customers at global pharmaceutical and biotechnology companies to improve the effectiveness of their sales and marketing initiatives.

Our business delivery model combines extensive industry knowledge with global online market research and analytical expertise to deliver actionable solutions in sales force strategy, tactical planning, targeting, brand management, quick-turnaround market research, segmentation, forecasting, sales and marketing metrics, brand tracking and interactive marketing. Our technology enabled solutions also enable our customers to build internal capabilities by leveraging our R&D focus.

With 19 out of the top-20 global pharmaceutical companies as customers and work in over 20 different countries, marketRx is the leading provider of integrated sales and marketing effectiveness solutions.


Contact:
Vikas Vats
marketRx, Inc.
marketing@marketrx.com
908-541-0045


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