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marketRx launches iForce Team Selling™ solution at the Pharmaceutical Marketing Congress
Philadelphia, PA - October 5, 2004 - marketRx announced the launch of its iForce Team Selling™ solution for pharmaceutical sales forces at the premier pharmaceutical marketing event of the year, the Pharmaceutical Marketing Congress.
iForce Team Selling™ is a targeting and customer management platform that enables sales teams, field management and home office to collaboratively select targets, assign calls and coordinate field activity; resulting in actionable targeting, coordinated customer activity, richer customer experience and streamlined sales execution across sales teams.
"This is a significant advancement in the sales planning process for the pharmaceutical industry. iForce Team Selling™ truly enables the home office and sales teams to collaborate, significantly improving customer access, targeting and field force morale", said Jassi Chadha, marketRx President and CEO.
"This is definitely one of the most innovative and practical solutions that I have seen in recent times. marketRx's solution will significantly improve the effectiveness of the industry's current selling model", said Mark Stevens, Vice-President of Sales Operations at Sanofi-Aventis (NYSE: SNY).
More information about iForce Team Selling™ Click here
About
marketRx
marketRx combines analytics, market research and technology to provide solutions that enable our customers at global pharmaceutical and biotechnology companies to improve the effectiveness of their sales and marketing initiatives.
Our business delivery model combines extensive industry knowledge with global online market research and analytical expertise to deliver actionable solutions in sales force strategy, tactical planning, targeting, brand management, quick-turnaround market research, segmentation, forecasting, sales and marketing metrics, brand tracking and interactive marketing. Our technology enabled solutions also enable our customers to build internal capabilities by leveraging our R&D focus.
With 19 out of the top-20 global pharmaceutical companies as customers and work in over 20 different countries, marketRx is the leading provider of integrated sales and marketing effectiveness solutions.
Contact:
Vikas Vats
marketRx, Inc.
marketing@marketrx.com
908-541-0045
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