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marketRx launches iForce v5.0, an advanced web based SFE solution
September 29th, 2005, Bridgewater, NJ - marketRx Inc., the leading provider of sales and marketing effectiveness solutions to the pharmaceutical and other life science industry, announced the launch of iForce v5.0, enhanced web based platform that blends field intelligence with call plans for improved targeting through a collaborative process.
iForce now covers all aspects of filed force tactical planning and with the integration with iForce Team Selling™ provides a solution that lets the customer gather field input while maintaining the desired level of centralized planning.
iForce Team Selling™ is a web based targeting and customer management platform that enables sales teams, field management and home office to collaboratively select targets, assign calls and coordinate field activity; supporting actionable targeting, well coordinated customer activity and streamlined sales execution across territories.
"Launch of iForce v5.0 marks the first time licensed usage of this solution by clients to generate call plans to better performance of their sales team. The new version includes features like custom reports; incorporation of algorithmic enhancements for PDE based call planning and many new enhanced reports with rigorous QC", said Asheesh Sharma, product manager for the sales force effectiveness suite of products.
"iForce demonstrates our ability to bring together both efficient optimization and decision support for customer management and has created an environment where planners and field personnel can work together to achieve better targeting and efficient utilization of selling resources", said Navdeep Chadha, Vice-President of Technology.
"iForce truly enables the home office and sales teams to collaborate, significantly improving customer access, targeting and field force morale", said Jassi Chadha, marketRx President and CEO.
For more information about iForce visit www.marketRx.com
About
marketRx
marketRx combines analytics, market research and technology to provide solutions that enable our customers at global pharmaceutical and biotechnology companies to improve the effectiveness of their sales and marketing initiatives.
Our business delivery model combines extensive industry knowledge with global online market research and analytical expertise to deliver actionable solutions in sales force strategy, tactical planning, targeting, brand management, quick-turnaround market research, segmentation, forecasting, sales and marketing metrics, brand tracking and interactive marketing. Our technology enabled solutions also enable our customers to build internal capabilities by leveraging our R&D focus.
With 19 out of the top-20 global pharmaceutical companies as customers and work in over 20 different countries, marketRx is the leading provider of integrated sales and marketing effectiveness solutions.
Contact:
Vikas Vats
marketRx, Inc.
marketing@marketrx.com
908-541-0045
Press releases
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