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Cognizant Completes The Acquisition Of marketRx
November 16th, 2007, Teaneck, NJ- Cognizant Technology Solutions Corporation (NASDAQ: CTSH), a leading provider of global IT and business process outsourcing services, today announced that it has completed the acquisition of NJ-based marketRx, Inc., a leading provider of analytics and related software services to global Life Sciences companies in the pharmaceutical, biotechnology and medical devices segments.
About
marketRx
marketRx combines analytics, market research and technology to provide solutions that enable our customers at global pharmaceutical and biotechnology companies to improve the effectiveness of their sales and marketing initiatives.
Our business delivery model combines extensive industry knowledge with global online market research and analytical expertise to deliver actionable solutions in sales force strategy, tactical planning, targeting, brand management, quick-turnaround market research, segmentation, sales and marketing metrics, forecasting and brand tracking. Our technology enabled solutions also enable our customers to build internal capabilities by leveraging our R&D focus.
With almost all of the top-20 global pharmaceutical companies as customers and work in over 20 different countries, marketRx is the leading provider of integrated sales and marketing effectiveness solutions.
Contact:
Vikas Vats
marketRx, Inc.
marketing@marketrx.com
908-541-0045
About Cognizant
Cognizant (NASDAQ: CTSH) is a leading provider of information technology, consulting and business process outsourcing services. Cognizant's single-minded passion is to dedicate our global technology and innovation know-how, our industry expertise and worldwide resources to working together with clients to make their businesses stronger. With more than 35 global delivery centers and over 51,000 employees, we combine a unique onsite/offshore delivery model infused by a distinct culture of customer satisfaction. A member of the NASDAQ-100 Index and S&P 500 Index, Cognizant is a Forbes Global 2000 company and is ranked among the top information technology companies in BusinessWeek's Info Tech 100, Hot Growth and Top 50 Performers listings.Visit us at www.cognizant.com.
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