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Mark Hurwich
Vice President, Professional Services |
Current Responsibility:
Mark is responsible for key account business development and augmenting our marketing effectiveness offerings.
Background:
Mark brings marketRx 25 years' strategy execution and consulting experience--primarily with pharmaceutical and other health care system players. His work has focused on dissecting and influencing key buyers' decision-making processes to create competitive advantage, and leveraging transformational change in the health care system, selling effectiveness, e-business, channel management, and business development.
Education:
Wharton School, MBA
MIT, BS
Interests:
Cooking, ballroom dancing, reading, skiing, trying to learn golf, Nantucket, MIT Educational Counselor
"One of the things that really attracted me to marketRx is its business model-it's completely different from other firms I'd seen and worked with. I'd been a marketing strategy consultant in the pharma industry for 25 years with some really prominent firms. We, and other consulting firms, did great work solving serious client problems, but didn't often enable them to do as much on their own as I would like to have seen. Conversely, "product" firms that I saw gave clients tools, but weren't really effective in helping them fully understand the business issues they were addressing. Only marketRx's "product-enabled services" model melded both perspectives: we really help clients develop sustained abilities to solve significant marketing targeting problems, and our business model is set up so we "win" by helping in the first few iterations and then getting out of the way. It's really satisfying to be paid to see your clients grow and to be able to work with them without mega-million dollar fees getting in the way-and the kind of people here who share that same vision are a treat to work with."
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